I'm often asked if I used the 'Law of Attraction' in my marketing strategy for the smash hit movie, THE SECRET. The answer is, if I did, it was by accident, for in reality I prefer another law often touted by Henry Ford known as the 'Law of the Chicken`` which states: ``Business is never so healthy as when, like a chicken, it must do a certain amount of scratching for what it gets.`` When launching an internet campaign, I recommend a little of the former and a lot of the latter.

Many people think that mentioning a home page web address to radio, TV or print is good marketing. These same people might just as well add 9 zero's on a $1 bill and try getting their bank to hand over a million bucks. It's not adding a web address that matters, it's bridging your potential customer to the next logical step in your marketing path.

Mr Online and Mr Offline are sitting in a bar discussing their various marketing tactics when in walks the young, voluptuous Miss Mobile; after a few drinks they strike up a conversation. ``Hey, why not come over to Myspace and we can Google together`` says Mr. Online. Immediately Mr. Offline pipes in, ``Hey, forget that, I can get you on billboards or perhaps a magazine spread.`` Totally unimpressed, Miss Mobile strolls to the door, turning to say, ``Sorry guys, it sounds like neither of you are in to TEXT.``

There are very few real secrets when it comes to marketing things online, in fact, the real secret is where the darn secrets are hidden... hint: regardless of what system, tool, or program you are using click ``help, FAQs or tutorials;`` that's where they hide the secrets.

The most important thing a marketer can possess is a good review or testimonial, and there are only two reasons why you might not have a bounty of these on hand: 1) your product or service stinks or 2) you're not asking.

What's the primary difference between marketing on the internet and mobile marketing? It's not size, it's not connection speed, it's really not anything related to the mobile device; rather it's what's going on in your prospects mind at that 'mobile moment' where they find themselves. Figure that out and your marketing strategy is on solid ground.

There are three things I know are very hard to do: 1) get elected president 2) become an Astronaut and walk on the moon and 3) sell products on Amazon. The funny thing is, after achieving number three the first two don't seem quite as hard.

I once dreamed of making a million dollars selling products on Amazon; Fast forward a few years, I'm not sure why I set my goals so low.

Achieving success on Amazon is like climbing Mt Everest. You can't do it without a Sherpa, supplies, oxygen tanks, protection from the elements and map to the top. I see people everyday trying to climb the ranks in their bermuda shorts, what's up with that?

Amazon is like the weather, if you call and don't get the answer you like, wait 10 minutes and call back. The answer won't be any better, but maybe the storm will have passed on its own.

Amazon (defined)... the most wonderfully awful delightfully challenging and awesomely frustrating great place to (maybe) sell products in this lifetime. Just wish I didn't have to wait til my next life!

Want to sell a lot of products online? You can fish among the millions of ready-to-buy customers at Amazon or try building a river in your own back yard.

Amazon is like a river of fish. The secret to catching these fish lies largely in the bait you use not the boat in which you sit.