Many brands make the mistake of assuming Amazon is like other channels. Smart sellers optimize their brand and image specifically for the Amazon marketplace. This strategy wins the day (and the most buyers).
How often have you heard sellers say “I threw my product up on Amazon, but it didn’t take off?” BREAKING NEWS: Things don’t just “take off” at Amazon. You must orchestrate a true product launch (our specialty).
It seems boring, but it may be one of the most important elements of your success at Amazon… We’re talking about maintaining the health of your Seller Central account. Small slip-ups can doom your product and account.